Chris and I were working on some new portfolio additions this past weekend and we got started on a conversation about how specific photographers have a certain "look". Being a young company, we really had to think about how to describe what Kaufman Kramer photography's look is and what we want it to become. One area of photography that has been of great interest to Chris and myself is High Dynamic Range (HDR) photography. (A look we go for often) The concept of HDR is when we combine multiple exposures of the same photograph in order to bring out not only the midtones, but the highlights and shadows as well. I found this cool video online that shows a bunch of before and after HDR images. I think it does a good job of illustrating the concept.
Notice the detail recovery and how stylized an image can become once everything is properly exposed. Very cool stuff.